Should You Use a Realtor

If your car needs repair, you typically hire a professional to fix it. Likewise, if you need medical care, you schedule a doctor’s appointment so that they can diagnose you and prescribe you medication. The exact same concept applies to selling your property. The art of marketing and selling property is something that takes years to perfect.

Several factors go into selling a property quickly, most of which the average homeowner is oblivious to. The process of selling a house is relatively time-consuming. Most sellers simply don’t have the time to deal with marketing their home sufficiently because they are preparing to move. Even if the seller does have time, nine times out of 10, the seller doesn’t know what they are doing.

On the other hand, Realtors invest years in learning the art of marketing and selling property. Realtors know how to analyze the property and the local market to increase property selling chances quickly. They can provide sellers with insight and information about selling their homes that only comes from years of real estate experience. Realtors are likewise experts in their markets. They know the communities and what they have to offer. Overall, they understand how the current local real estate market will affect selling your home and adjust their marketing strategy accordingly.

Utilizing a Realtor to market your home has several benefits over selling your property For Sale By the Owner (FSBO). Here are a few.

  1. Maximize exposure for your listing. Listing your home for sale with a real estate agent is the best way to maximize exposure for your listing. Real estate agents advertise your listing on multiple platforms to appeal to the largest pool of potential buyers. They use a combination of digital marketing strategies and their network to get offers for your home. Without a comprehensive advertising strategy, your property will not be seen by buyers. Therefore, it will take longer to receive an offer for your property. However, an experienced realtor uses modern technology and the latest social media platforms to get your listing in front of the highest number of potential buyers.

  • Set the Appropriate Listing Price.  Real estate agents can use a Comparative Market Analysis (CMA) to set the appropriate listing price for your property. This will undoubtedly allow your residence to be appealing to the largest pool of buyers. You don’t want to set your listing price too high, as this strategy can hurt you in the long run. In general, potential buyers do not have favorable opinions of listings that have lowered the price several times.

Also, consider the fact that homes sold by Real estate professionals sell for approximately 20-30k more than houses sold “For Sale By Owner (FSBO).” As such, you should definitely use an expert for selling your house to get your home sold quickly and to walk away with more money.

  • Negotiate On Your Behalf. An experienced realtor is typically a skilled negotiator because this is what they do for a living. They also understand things about the sales contract and the deal that you may not understand. Realtors know what to look for. As such, you should hire a realtor to advocate for you throughout every stage of the deal. This is one of the best ways to ensure a fast sale at the highest price possible.  

  • Vet Potential Buyers. Another reason why realtors are great is that they know how to vet potential buyers. Specifically, when a buyer is considering looking at your home and wants to schedule a showing, a realtor can vet them to ensure that they are preapproval and are serious buyers. This will save you a lot of time and effort in the long run, as you will not be showing your home to potential buyers who have no chance of making a legit offer for your home.
  • Close the Deal. Once you have secured a buyer, your realtor will ensure that everything is taken care of so that you can close on your property. This takes the pressure off of you. You can instead focus on moving into your new home without worrying about the final details. A realtor will make sure that you get to the closing table.

The bottom line is that you should leave the sale of your home to the professional. Realtors do this for a living. They understand the ins and outs of real estate marketing and contracts.  If you want to get your home sold quickly and for the highest price, contact an experienced Realtor in your market for assistance.